One key to doing business and growing that business is knowing what the customers are looking for. Customers want to entrust their money with someone they can feel confident will properly invest their money. Things like having a stockbrokers blanket bond can help build that trust.
Every trader operates a little differently. Some personalities may gravitate to a traditional style while others may want something riskier.
Most businesses have general liability insurance to help cover the basic things that could result in a lawsuit. With the tightening financial structures post-2008, FGIB recommends that stockbrokers consciously evaluate their risks. A customer may feel more confident doing business with you if you have a blanket bond. This tells them you understand mistakes can be made and are covered.
While some people may invest only with those who offer the lowest rates, others are more interested in balancing cost with service. The fees you charge the clients should be clearly stated from the start to avoid confusion later. With online brokerages booming, it is important for stockbrokers to be transparent about what clients are going to get for their money.
However customers choose their investor, it is important to protect your business from a lawsuit. Insurance like stockbrokers blanket bond help build trust while protecting your financial assets.