The Speakers


Larry Neilson
With nearly 30 years in the insurance industry under his belt, Larry Neilson has helped this sector evolve in sales and marketing, and data development, management and implementation. As CEO and co-founder of NMSDATA and, Larry has taken the areas of Property/Casualty outbound telemarketing, market research, data mining, and on-line insurance coverage searches and program accessibility to new levels. Headquartered in Laguna Hills, California, NMSDATA provides insurance b2b data and call center services. capitalizes on the database strengths of NMSDATA and is the premier choice of retail agents when it comes to accessing the specialty market.

Jeff Neilson
President – NMSDATA and
Jeff Neilson is co-founder of NMSDATA (formerly known as National Marketing Services) and For more than 25 years, Jeff has put his vast experience to work for P/C agencies nationwide. NMSDATA has provided more than 5,000 agencies, brokerages, and companies across North America with customized, quality lists and qualified leads; appointment-setting; market research; database management; contact management software; response tracking and analysis; and sales center consulting. His responsibilities as President of include overseeing and managing the facilitation of available markets between thousands of wholesalers, MGAs, Carriers and over 43,000 retail agencies in North America.

Mike Neilson
Director of Operations – NMSDATA and
Mike is the Director of Operations for NMSDATA and, handling a variety of responsibilities including the telemarketing and email marketing operations, product management and development, as well as database management.
Mike graduated Cum Laude from the University of San Diego with a BA in Theology & Religious Studies and Philosophy and holds a Certificate from Chapman University in Coaching Skills for Business Leaders.

Angelyn Trutel
Chair for the IIABA National Agents Council for Technology and principal of TREUTEL INSURANCE AGENCY, INC. – ACORD
Angelyn S Treutel, CPA is Chair of the Agents Council for Technology for the Independent Insurance Agents of America and co-chair of the Retail Agent to E&S Market Joint Industry Initiative. Treutel is past-president of the Big I of Mississippi, past-Chair of the Southern Agents Conference Technology Committee, and is VP of Treutel Insurance Agency Inc in Mississippi. Treutel speaks on Real Time Technology, Social Networking, Workflow Efficiency, Disaster Preparedness, Finance and Insurance. Treutel’s agency is a third-generation Trusted Choice agency and has been recognized as a Best Practices agency for 12 years.

Cal Durland
Program Manager and Member Relations – ACORD
Cal has been in the insurance industry since 1980, starting out as an underwriter and field representative for a large commercial property carrier. In 1990, she joined ACORD where she has worked in the Forms, Standards, Membership, and Marketing departments. As the ACORD Facilitator for AUGIE (ACORD-User Group Information Exchange), she works with the various management system user groups, independent agents, and carriers to address technology and workflow opportunities. In addition she is an advocate for the real time campaign ( Cal works to educate agents on how they can implement change to fully benefit from the technology and resources available to them, including ACORD data standards and forms. In addition, she works with the industry to expand and evolve ACORD Forms to meet carriers’ and agents’ changing needs to collect the data in order to underwrite and service their clients.

Daryl Bradley
President – U.S. Insurance Operations – Everest National Insurance Company
Daryl is the President of Everest National Insurance Company. Everest National Insurance Company represents the primary insurance operations for Everest Reinsurance Company, one of the leading professional reinsurance organizations in the world. Everest National Insurance Company specializes in primary program insurance opportunities written through underwriting managers, which we refer to as Program Administrators. With our affiliated companies, we offer Program Administrators the products needed to write programs throughout the United States. We have a staff of seasoned insurance professionals in the underwriting, claims, actuarial, operations, systems, accounting, loss control, and premium audit disciplines to assist Program Administrators in analyzing opportunities and developing an approach that favorably positions the program in the market. Everest’s Direct Retail underwriting facilities offer coverage, through independent agents, to the commercial account market.

Donn Vucovich
President – HUB International Limited
Mr. Vucovich is the President, Brokerage Shared Services and a member of the Executive Management Team for Hub International Limited, a leading insurance brokerage company providing a broad array of property, casualty, risk management, employee benefits, investment and wealth management products across North America. Mr. Vucovich is responsible for all non-financial back office operations and processes required to support client transactions. These areas include Information Technology, Real Estate, Client Services, Payroll Processing and Purchasing. Mr. Vucovich’s prior experience includes executive management positions within corporations and consulting organizations. His most recent experience was head of the Global Business Technology Solutions group for an international consulting organization. In this role, Mr. Vucovich worked with Fortune 500 companies to align business strategy, operations and technology investment. In addition, Mr. Vucovich has held the positions of Chief Executive Officer (CEO) for an off-shore software development outsourcing start-up, Group Vice President for a Fortune 100 national property & casualty insurer, Managing Director – Strategy & Change at a Fortune 500 multi-national consulting organization. Mr. Vucovich serves as a Board of Trustee for Jane Addams Hull House, Junior Achievement of Chicago and as an Advisory Board Member for Illinois State University College of Business. He is also active as a Board Member on the Lakes Youth Athletic Association.

Fabian Burstyn
Senior Vice President – QBE Specialty Insurance
Fabian Burstyn is SVP Underwriting – QBE Specialty, based in New York. He manages the program auto business and acts in the lead marketing role within the Specialty division. Previous to managing the auto business group, Fabian managed the workers compensation group from 2003-2007. With 22 years of insurance industry experience, Fabian holds certification through the American Institute of Certified Public Accountants (AICPA). He earned a bachelor’s degree from Wagner College in Staten Island, N.Y.

John Black
Vice President – Axiom Insurance Managers Agency, LLC
Mr. Black has been in the insurance industry for over 28 years and currently serves as Executive Vice President of Axiom Insurance Managers, responsible for underwriting and product/program development. A graduate of Villanova University, he began his career as an independent agent, and after earning his CPCU designation in 1986 moved to underwriting management at a national carrier. His company career has been varied and prolific – developing a large number of P&C products as well as policy and claim administration systems – and his experience includes personal and commercial; multi-distribution; and admitted and non-admitted business. John has held senior leadership positions in marketing, underwriting, product development, product management and executive administration at several national carriers. As a veteran of over 13 major IT projects at national carriers, John currently consults with various industry organizations through partnerships with several major IT and management consulting firms.

John Wepler
President – Marsh Berry and Company, Inc.
John Wepler joined MarshBerry in 1991 and is President and a senior shareholder. He is a vital resource in the areas of organic growth management, valuation enhancement solutions, mergers and acquisitions, business planning, ownership perpetuation and financial management. John is nationally recognized as one of the industry’s leaders in merger & acquisition advisory having personally closed over 150 M&A transactions since joining the firm. John is a frequent key note speaker at national conferences, agent association meetings, insurance carrier elite meetings and executive leadership forums, including Chubb Wharton Executive Leadership Training, Selective Executive Symposiums, Bank Director Magazine investment banking conferences, SNL Financial investment banking training workshops and CIAB Greenbrier conferences. He is a prolific author for leading insurance publications, including SNL Securities, Best’s Review, American Agent and Broker, National Underwriter and M&A Scoreboard Magazine. He currently serves on the Board of the American Bankers Insurance Association.

Kevin Cunningham
Executive Vice President – NBIS
Mr. Cunningham serves as Executive Vice President of NBIS responsible for Marketing, Underwriting, Claims, Risk Management, and Operations. He possesses over 25 years experience in loss control, claims and insurance underwriting of high hazard industries. Mr. Cunningham developed the worldwide exclusive endorsements of the “Specialized Carriers & Rigging Association (SC&RA)”, and is a recognized national speaker and has written various articles relating to risk management for the crane and rigging industry, including the “Insurance & Risk Management Insight” column for American Cranes & Transport publication. Mr. Cunningham has been elected as a Commissioner of the National Commission for Certification of Crane Operators (NCCCO), and is a faculty member of the Construction Safety Council. Mr. Cunningham previously held executive management positions at Lumberman’s Underwriting Alliance, AON, Alternative Insurance Services, Inc. and Special Risk Services Group. Mr. Cunningham captained Iowa State University football team to the Peach Bowl in 1977 and played professionally in the NFL and World Football league prior to his insurance career.

Lisa Trank
Owner – One Purpose PR & Communications
Lisa Trank is owner of One Purpose PR & Communications, a sustainable public and social media relations consulting firm. Lisa has developed and led national public relations and grassroots marketing campaigns for organizations in civic, non-profit, education, high technology, SMBs and the arts sectors. She maintains two active blogs, is a member of Ladies Who Launch, Boulder Media Women and is a frequent presenter/trainer on Social Media for a wide variety of industry audiences.

Patrick Daley
Executive Vice President – Zurich
Patrick Daley is the Executive Vice President of Alternative Programs for Zurich’s Programs business. The Alternative Programs unit incorporates programs that utilize a unique risk transfer mechanism or distribution component as well as those that require property underwriting expertise. Markets served include agriculture, marine and aviation, consumer lines, E&S, and property CAT.
Prior to joining Zurich in 2006, Patrick held the position of vice president and regional underwriting manager at Swiss Re in Chicago. A 20 year veteran, Patrick has extensive experience working with structured programs with primary and reinsurance brokers as well as with insurance carriers on a direct basis. Patrick earned his MBA from DePaul University’s Kellstadt School of Business and has an undergraduate degree from Wake Forest University. He has also attained membership in CPCU.
Zurich Financial Services Group (Zurich) is an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Founded in 1872, the Group is headquartered in Zurich, Switzerland. It employs approximately 60,000 people serving customers in more than 170 countries. In North America, Zurich is a leading commercial property-casualty insurance provider serving the global corporate, large corporate, middle market, specialties and programs sectors.

Patrick Walsh
Vice President of Marketing – INSTEC
Pat brings 28 years experience as a provider and consumer of technology solutions. Pat joined Instec in 1997 as Vice President, Sales and Marketing where he has responsibility for business development and revenue generation. Prior to joining Instec Pat worked for seven years at MCI Systemhouse (now part of EDS) where he initiated and led the development of the MCI Systemhouse Insurance practice in the Midwest Region. Prior to MCI Systemhouse, Pat started his career with AT&T Bell Labs as a hardware and software developer. Pat received a MS in Electrical Engineering from the Cornell University in 1981, and a BS in Computer Science from the Illinois Institute of Technology in 1980.

Sally Roberts
Senior Editor – Business Insurance Magazine
Sally Roberts joined Business Insurance in 1992 as a staff reporter in Chicago where she began covering the insurance brokerage beat for the weekly trade magazine. She was named associate editor in 1993 and then senior editor in 2003. She opened the Denver bureau of Business Insurance in January 1998. In addition to covering the retail brokerage beat, Sally also covers reinsurance brokers and the excess and surplus lines market for BI. In 2009, she began writing a weekly blog called Broker Buzz. Sally holds a BS in Journalism and a BA in English from the University of Kansas. Business Insurance serves business executives who are responsible for the purchase and administration of corporate insurance/self-insurance programs, encompassing both property and liability insurance and employee benefit programs, including life, health and pensions. Each week, the printed publication includes news and feature articles related to these key functions. From its Website, BI also delivers current news and information on a daily basis. Business Insurance, which debuted on Oct. 30, 1967, is a publication of Crain Communications Inc.

Steve Strauss, CPCU
ice President of Business Development – Berkley Underwriting Partners, LLC
Steve Strauss is the Vice President of Business Development at Berkley Underwriting Partners, LLC (BUP). He joined BUP in July of 2007. Steve is responsible for the generation of new business and the continuing development of existing relationships with a growing portfolio of Program Administrators. BUP provides admitted & non-admitted “A” rated paper. BUP is looking for specialized niche program administrators that want a financially stable, reliable, and consistent partner. Steve is also in charge of communications and marketing for BUP. Prior to joining Berkley Underwriting Partners, Strauss was the Casualty Vice President at FolksAmerica Re where his focus was on developing and underwriting program business. He has worked a wide variety of lines in his career from General Liability to Ocean Marine. Before joining FolksAmerica Re, Steve worked at CNA Re as a Vice President and Specialty Regional Team Leader. He also worked within the Kemper group and was a Kemper Scholar. Steve has obtained his CPCU and Are designations.

Todd Germano
President – Allied World U.S. Property & Casualty
Todd Germano is President, Allied World U.S. Property & Casualty. Hired in March 2008, Todd brought with him 11 years experience from his work with American International Group, Inc. (AIG). Most recently serving as Executive Vice President for AIG Specialty Excess, his past positions with AIG also include Senior Vice President, AIG Excess Casualty, Construction Specialty Division; Underwriting Officer, AIG Excess Casualty; and Divisional Vice President, AIG Excess Casualty, National Accounts. Todd was also Production Underwriter for Professional Risk Brokers of New York, Inc. at Great American Insurance Company for 5 years. Mr. Germano graduated with a Masters of Business Administration in Finance from Fordham University and a Bachelor of Science in Business Administration with a Major in Marketing from the University of Connecticut.

Tom Ruddy
President – The Ruddy Group
Tom is recognized as one of the top marketing and communications professionals in the insurance industry today. He brings over two decades of strategic marketing, creative, interactive and media relations experience to the insurance program business marketplace. As managing director of The Ruddy Group, Tom has spearheaded numerous successful strategic marketing, sales and branding programs for some of the most prominent industry marketers globally, including leading program administrators, MGA’s and carriers. His intimate knowledge of the insurance program business provides Tom with the keen insight into recognizing the unique relationships and expectations between carriers, administrators/wholesalers, brokers and insured. His thorough understanding of coverages, forms, underwriting, risk management, claims and sales protocol distinguishes Tom from other independent marketing professionals. Among his many industry-related credentials, Tom has served on the marketing advisory boards of renowned American and European insurance carriers.