While designing an effective marketing strategy for your company, you may be unsure if implementing video content is the right choice. However, there are many reasons why utilizing video leads can work for your insurance agency. Depending on the video, it can be a cost-effective marketing tool for your company.
Whether you choose to embed your video in a blog post or create stand-alone videos, the online platforms should support that type of content. The platforms you choose should appeal to your target audience and integrate smoothly with the rest of your marketing campaign. For maximum reach, make sure that the chose platforms work with a variety of devices, including smartphones and tablets.
Decide on a Tone
The length of the video, presentation style and quality of the overall production can influence the success of the video. Your videos reflect your brand and should contain content that is relevant and useful to your clients. They should also have a similar tone and style to the rest of the marketing campaign. For example, if the tone of your website is formal, then the delivery style and background music on the video should be professional and minimally disruptive.
Properly done, videos are engaging and informative and prompt customers to move further down the sales funnel.