You’ve decided to get with the times and invest in insurance agent websites, but in order to get the most use out of your websites and to make them effective you’ll want to make sure that you have the right features included on your websites.
Not all insurance companies are the same, so not all insurance agent websites should be the same. Your website should reflect whatever makes your insurance agency different from others. What’s your target audience, region and what services and products do you offer? Even though there are a host of other insurance companies that offer home insurance, what is it about your home insurance plan that’s different?
Working with Web Designers
The web designers that create your insurance agent websites should sit down and ask which products and services that you want to concentrate on in order to increase your exposure and market share. In addition to websites, you also might want to foray into social media, blogging and other contemporary technological innovations. With a lot of social media platforms it’s less about how much money you spend on them and more about how you use them, so it might be useful to find a web designing company that also specializes in social media.
Other features you might want to include on your websites include SEO content, landing pages, online price quotes and optimized content.