Insurance marketers are embracing content marketing as one of the best strategies for attracting prospects and engaging customers. This type of marketing encourages the creation of content, like blogs and info graphics, that solves business challenges and avoids overt sales pitches. That content is shared via a company’s website or through social media.
Why are insurance marketers choosing this strategy? Here are 4 reasons:
It is Inexpensive
Many marketers choose content marketing because it costs nearly 62 percent less than other marketing strategies, according to DemandMetric. It also, on average, increase leads tri-fold.
Decision Makers Prefer It
More and more, business leaders and decision makers want to learn more about a company through content rather than ads, says Stratabeat research. Articles and posts are more genuine.
Purchasers Trust It
More than any other type of marketing, buyers find content trustworthy and educational. More than 95 percent of B2B prefer content to other marketing, according to Demand Gen.
It is Reusable
Insurance marketers can reuse and re-purpose content to create more content. By doing so, they can get the most out of original work.
There are a number of other reasons insurance marketers should consider content marketing as a viable strategy for long-term success. Learn more to see how it can work for you.