GET READY TO ROCK 2011

It’s year 10 for Peak Performance 2011, and we’re changing things up at our annual Insurance Ski Conference in response to what you asked of us, the market, and to help you promote your programs throughout the insurance distribution system in a profitable and growth-producing way. Here’s what’s in store to help you kick off the year BIG:

• Expanded networking time to establish new business relationships and enhance existing ones.
• Carrier and vendor roundtables for relevant, timely one-on-one conversations.
• By popular demand, Keynote Speaker MarshBerry’s John Wepler, M&A expert, who will provide the tools necessary for profitable growth and sustainability in an environment the industry has never seen before.
• A laser-like focus on Insurance Internet Marketing Strategies in a two-part session with Keynote Speaker Chad Meisinger, a key player and principal in a firm sold to Google for $1.14 billion, and who has been on the leading edge of the Internet evolution. He’ll show you how to expand your reach in the agency and brokerage sector, drive serious on-line traffic to your niche and specialty markets and programs, and gain significant organic growth in today’s difficult environment.
• Additional sessions: The latest programs, what the markets want from you, and more.
• And yes, of course, there’s plenty of skiing in beautiful Snowmass, Colorado, and luxe living at the Viceroy Hotel.

An Overview of the Keynote Sessions

“Hold, Double Down or Fold” with John Wepler, President of MarshBerry

Never in history has the insurance industry faced such a difficult environment. Now more than ever before, leaders must execute a concrete plan to drive long-term predictable profitable growth in order to ensure sustainability. What is your plan? Will you acquire, will you sell, will you reinvest or will you remain non-committal?

During this session, the motivations, risks and opportunities of acquisition will be outlined from the perspective of both internal and external buyers and from the perspective of internal and external sellers. John will also provide an up-to-date overview of the M&A market, an update on the value of insurance brokerages and how various performance metrics correlate to agency value. Attendees will walk away with best practices concepts and actionable tools necessary to execute strategies that will achieve shareholder goals and objectives.

“Rule the Web, Monetize Your Site with Internet Strategies that Outperform” with Chad Meisinger, Founder, Over the Top

You’ll see how an effective integrated Internet Marketing strategy will increase your growth and drive agency traffic to your programs. Learn how the newest, most effective SEO and SEM techniques cut through all the online noise and get you top web ranking; how built-in lead-generation techniques will help you obtain more agency relationships and a greater share of their book of business; the effectiveness of microsite partnering to promote markets through content-driven program-specific sites, blogs, social bookmarking, etc.; the need for social media integration and optimization within your marketing strategy; the power of relationship marketing to expand your footprint; and much more. Chad will walk through what works and what doesn't using real-life wholesale websites, and show you how you can grow your operation through Internet Marketing.

Be there. January 19th ~ 22nd 2011